Digital campaign highlights SBA resources for women-owned businesses
As a woman-owned small business, ENC Strategy knows about the unique opportunities and challenges that come with the designation. So we were especially excited to help spread the word about how the...
View Article5 plain language tips for your agency
Previously, we discussed how using plain language best practices can help agencies improve communication, lead to greater transparency and encourage public participation. In addition to benefiting...
View ArticleNational Small Business Week 2013: Digital campaign succeeds
Last month, the U.S. Small Business Administration (SBA) hosted events across the country as part of National Small Business Week (NSBW), a celebration of our country’s entrepreneurs and small business...
View ArticleWhy should other government entities use your fee-for-service program?
Those familiar with the beltway market are likely aware that fee-for-service (FFS) organizations in government are pretty common. These are government entities that provide services for other...
View ArticleBoosting benefits: How to communicate the value of association membership
When joining an association, membership has its privileges. Typically, associations offer professionals a wide range of perks such as subscriptions to industry publications, career development...
View ArticleMarket research + Outreach strategy = Big ROI
In order for companies to raise awareness about the value their products and services provide customers – and ultimately increase sales – they need to communicate effectively using a wide range of...
View ArticleGraphic design for non-designers
Practical design is design that works. Years ago in design school, I had to lay out a poster and print it on an offset press. So I made a nice-looking design (or so I thought), converted it to printing...
View Article4 steps to energy industry communication: Finding clear air to deliver your...
The energy industry is a crowded space. It’s filled with diverse companies involved in saving, producing, refining, distributing and managing power all while navigating a maze of complex regulations...
View ArticleConsider ghostwriting to quickly boost content marketing efforts
There’s something strange going on with your website. And it don’t look good. Who ya gonna call? Ghostwriters! Are you looking for a way to boost awareness about a company, program or person but don’t...
View ArticleService companies on social media must focus on quality, not quantity
Most organizations have a social media presence. And why wouldn’t they? Social media is a relatively easy, inexpensive way to reach target audiences. However, more often than not, companies tend to...
View ArticleAssociations and the value of engagement
As an association, active members are your livelihood. Without them, you wouldn’t exist. This goes beyond simply being aware of roster numbers – although that shouldn’t be disregarded. You need to...
View ArticleDigital outreach to younger generations
If your association or agency is looking to reach younger audiences, it’s essential to tailor communication techniques to reach them. With the ubiquitous nature of social media (63% of millennials stay...
View ArticleHow to keep your web content short and sweet
Get to the point For communicators, this should be guiding principle for any online content you are creating, especially in the age of minuscule attention spans as a result of the web rewiring our...
View ArticleTurn technical jargon into compelling marketing materials
Effective, compelling, clear communication is not easy. But you often need to convey a message specific to your organization that describes a certain complex process or technology. However, that...
View ArticleEmail Marketing 101 – Part 1
How often are your emails getting read? Many companies and organizations use email marketing strategies to communicate with, engage and update clients and customers. But the question is: How well is it...
View ArticleEmail Marketing 101 – Part 2
What does your email say? In part one of this two-part series, we talked about how to use data to understand the who and when of successful email marketing. Now, in part two, we’re talking about what...
View Article5 New Year’s resolutions for your strategic comms
As we enter 2015, it’s time to share some advice from the experts at ENC. Here are five potential goals we recommend you set as resolutions for your strategic communication success this year, so your...
View ArticleSocial media spring cleaning
The first day of spring is just around the corner, and now is the perfect time to add social media to your spring cleaning to-do list. Social media is a great way to connect with your customers and...
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